Cupcake Shop

International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code:| BUSM4092| Subject Name: | Applied Entrepreneurship| Location where you study:| RMIT Vietnam – SGS| Title of Assignment:| Feasibility Analysis| Student name:| Kim Koan DongPham Anh HoaNguyen Phu HaiPham Phuong Nghi| Student Number:| s3324450s3298342s3255278S3269894| Learning Facilitator in charge:| Ms. Agatha Heng| Assignment due date:| 07/09/2012|Date of Submission: | 07/09/2012| Late Submission Approval| | Number of pages including this one: (Please number your pages like this: page 1 of 7, page 2 of 7, etc)| 27| Word Count:(Main Content)| 5,558| EXECUTIVE SUMMARY Having noticed the business opportunity in food, especially in dessert in the Vietnam market, Ucake’s business idea is developed. The purpose of presenting this idea is to help customers embodying their precious message into cake, the req uisite item in every celebration.This can be regarded our business idea as the current market has not provide it. Investigation revealed that choosing young people 15 to 30 living in Ho Chi Minh City as potential targets in terms of increase in population, GDP and positive behavioral change towards cake. Moreover, market research found that there are competitors with strong brand name and reputation. However Ucake can survive among the opponents with service differentiation focus strategy in which Ucake’s core differentiated service is ‘customer’s self decorated cake’.Ucake provides plain base cake, hygiene environment with fresh and diverse topping, and then customers simply come to shop and decorate their cakes easily and fast with meaningful memory supported by professional advice by Ucake’s chefs. Otherwise, customers can choose cake design from hundreds of models that suit their event. Among the analysis, first five years’ financial stat ements, showing estimated establishment cost, revenue and expense, are included to verify that Ucake is able to break-even within 3 years. TABLE OF CONTENTS EXECUTIVE SUMMARY2 I. The Business Idea4 1. Opportunity description:4 . Product / service description:4 3. Description of the entrepreneur team:5 II. The Industry and Market6 1. Current Industry Analysis6 2. Market potential Analysis7 3. Competitors Analysis (referred to Appendix 3)8 4. Target market/customers9 5. Market penetration (referred to Appendix 5)10 6. Stakeholder Analysis11 III. Business Model Analysis (referred to Appendix 6)13 1. Revenue sources13 2. Cost drivers13 3. Resource requirements / mapping13 4. Investment size14 5. Critical success factors15 6. Risk analysis and management16 IV. Future Action Plan17 1. Sources of start – up capital17 . Further information needed17 3. Support needed18 REFERENCES19 APPENDICES21 I. The Business Idea 1. Opportunity description: Currently, Vietnamese people are accustome d to Western culture, so they consider cakes not only as desserts or presents for birthday, but also indispensable items in special events such as Christmas or anniversary party. This trend leads to the rapid growth in demands of cakes, especially in holiday period like Christmas (Bao Moi Newspaper, 2009). Not stopping there, people also want to make their cake becomes more momentous to suit the purpose of parties or events.However, there are still no bakeries allowing customers to decorate cakes by themselves. As entrepreneurs, this is a good occasion for Ucake to develop a business idea to create more values and options for customers through its differentiated services. 2. Product / service description: Ucake bakery that has differentiated services will be opened to make customer feel convenient and comfortable, bring more benefit, and satisfy their needs. Two main services will be developed. Firstly, dissimilar cake designs will be updated for customer to choose, and then Ucakeâ €™s bakers will make cakes exactly based on design’s offer.Moreover, customers also can prefer their own design for Ucake to implement. Although the design of cakes is sometimes not favored some customers, they still have to buy it as they have fewer choices. This problem can be solved when customers come to Ucake’s store where they have various choices and they can even ask Ucake to make the cake based on their own suggestion. Here at Ucake bakery, it sells not only cakes designed by its’ store, but also cakes customers want to have. Another service is self – decoration, which there are spaces provided for customers, and all necessary equipments are to support them decorating cakes on their own.When using this service type, customers will pay for a plain base cake, toppings, and cream to design the cake; and what is more, they are allowed to try the taste of the cream, toppings before purchasing. To help client’s better understanding of the se rvices, Ucake’s bakers are there and willing to give advice for cake decorates. The cakes can become so consequential for the receiver if people decorate it by themselves. For example, parents will be very surprised and happy if their children decorate a cake as a gift for their wedding anniversary.However, most of Vietnamese people do not have enough necessary equipments or places to decorate a cake. This issue has been recognized, and Ucake wants to generate services that give its buyers chances not only to garnish this kind of desserts but to enjoy the fun and relaxation as well when they come to Ucake. 3. Description of the entrepreneur team: A group four undergraduate students who are taking bachelor degrees in RMIT University are recently having their family businesses run profitably in the Vietnam industry.Having followed different majors with background s of serving business, marketing, design, and especially in the hospitality streams, the team has ambition of launch ing a bakery locally which is called Ucake. On that account, the team seeks for potential opportunities with creative production to help solving customers’ problem, giving them more benefits, and also generating profits remarkably for their business. In addition, each member has developed a wide spread of professional relationship that would sustain their project in positive aspect and scale through their family’s network and friends.By employing some of members’ real working experiences from their family business and other service firms, the team is expecting use their conditions and supports to start up Ucake bakery successfully. II. The Industry and Market 1. Current Industry Analysis To improve Ucake’s strategies and support the awareness towards different features affecting its business, Porter’s five forces model is applied for analyzing risks that helps Ucake to control in higher progress in the Vietnam industry. According to Rice (2010), th is model contains five typical aspects. 1. 1.Bargaining power of suppliers – Low Within the bakery industry, raw materials are vital factors that contribute to the success of a business leading to high value of products and prestige. Usually, prices of materials like flour, sugar, milk†¦ are depended on the level of quality customers want to aim at. In Vietnam, sources of suppliers for those ingredients are relatively diverse that can be derived from local grocery stores or larger suppliers. Hence, Ucake will have more options choosing dealer that are appropriate for its budget and demand. 1. 2. Bargaining power of buyers – HighNowadays, the Vietnamese people are influenced by Western cultures and tend to go to cake shops as their hobbies, especially on holidays and other events. With many bakeries throughout the country, customers are advantageous to experience excellence and different prices of various bakery shops. Besides, many youths are also interested in ma king cakes by themselves; as a result, clients have more knowledge of selecting the right cakes which are suitable for their commandment. 1. 3. Threat of new entrants – High Since the regulations and procedures of starting up a bakery in Vietnam are not so complex (Vatgia. om, 2011), which even people with small capitals can also invest on this kind of business, barriers to enter the industry here are not high. Therefore, as a new comer, Ucake faces the threat of self – decoration service imitation from other components, including existing and approaching cake shops. 1. 4. Threat of substitutes – High The level of threat of substitutes that Ucake faces is pretty high as there are many different types of food and dessert services developing in Vietnam (VietnamBriefing, 2008), such as ice – cream, yogurt, fast food, Vietnamese sweet soup, etc.Thus, clients have various options of switching to other food once their demand of consuming cakes decreases. 1. 5. Rivalry among existing firms – High At the moment, only in Ho Chi Minh City, there are over 100 bakery stores located widely, and the competition of bakeries are getting more and more intense as many large and small local bakery stores exist in the market (Phan Le, 2012). Furthermore, the local bakeries also have to compete under pressures of investments from some famous foreign bakeries, which might affect customers’ perceptions and operations of local bakeries as well as Ucake. . Market potential Analysis Regarding this area, PEST model is used to examine the environmental part for executive strategies. 2. 6. Political Due to To Loan (2008), food hygiene and safety are some of the biggest issues in Vietnam, and this issue is much cared by the government. Research Center of Business Administration claims that HACCP is the highest international license required by the Vietnamese for a firm which wants to operate in food industry. So, Ucake must have HACCP  (Hazard An alysis and Critical Control Points) to meet the Food Safety Law. 2. 7. EconomicUcake will have to take moderate rental costs, so the store’s location does not have to be positioned in the center of Ho Chi Minh City. Due to Diaoconline. com (2012), the cost for a two – floored shop in district 5 is approximately 1,000USD. Cost of facility and equipment for a new venture are paid highly in the first year in terms of the good quality facilities and equipment in order to make customer feel comfortable. However, since they are fixed costs, the venture does not need to pay anymore in next few years, and maintenance costs will be paid less instead.According to VietnamBranding (2008), Vietnamese people refer Western fast food than Vietnamese. 2. 8. Social Dan Tri Newspaper (2012) states that Vietnamese people care and obverse more Western tradition and events (Christmas, mother’s day, Halloween†¦) and considers that cakes are commonly used in many parties and speci al events. This leads to high demand of cake, and especially during Christmas. Besides, in this century, people do not only want a delicious cake but increasingly care more about nutrition and health issue (Viet Bao Newspaper, 2005).So, if Ucake has HACCP for ensuring the safety of the cakes and researching some of new healthy ingredients, more and more customers will be more attracted. 2. 9. Technology As a small business, high technology is not really fundamental for Ucake. However, Ucake need to have fresh, safe and high quality ingredients. Hence, safe and clean process of making and decorating cakes are highly presented, also the bakery can cooperate with its supplier to do research and development to adjust the amount of sugar and please customers, especially that are fastidious. . Competitors Analysis (referred to Appendix 3) 3. 10. Direct competitors Regarding the direct competitive environment, generally, most of Ucake’s components are other bakeries in Vietnam, whic h are large local bakeries, small ‘cakes and cafe’ shops, and foreign bakeries. Some of Ucake’s particular competitors consist of Vietnamese ones like Brodard, Givral and Jous Les Jours bakery from overseas. Firstly, Brodard and Givral bakeries are two of most long time businesses in the Vietnam bakery industry that selling cakes and other breads.Overall, both of them supply cake orders from clients like Ucake; conversely, as their service regards to only takeaway cakes, they do not have self – decorated cake services for buyers. For Tous Les Jours which is a popular chained bakery from Korea that mainly offers clients fresh breads, cakes and other desserts, the chain presently has more than 8 stores allocated in Ho Chi Minh City. Similar to Ucake, Tous Les Jours accommodates consumers with cafe spaces, and also makes cakes through customers’ idea suggestion.Nonetheless, the Korean chain does not have self – decoration cakes and hardly to cha nge to this kind of service while their concept is consistent, and because of their large number of branches. 3. 11. Indirect competitors In this field, as Vietnam’s integration has been widely opened, different investors of foodservice gradually find opportunities in the Vietnam market. As a consequence, Ucake’s indirect competitors are both domestic and foreign foodservice businesses surrounded by the nation.Among those components, Baskin Robbins (ice –cream chains), Yogen Fruz (Yogurt chains) and Lotteria (fast – food chains) are selected to weight against Ucake’s potential. In general, all of those 3 businesses are serving consumption services apart from Ucake, and their statuses are reasonably strong compared to Ucake as a new comer. In addition, none of them contains mutually two kinds of services that Ucake has. For this reason, even though Ucake is totally new and less popular, its operation is not affected much by indirect challengers in t erms of this new differentiated variety of service. . Target market/customers (referred to Appendix 4) 4. 12. Geographic According to World Bank (2012), the GDP per capita has been increased significantly since the year of 2000. Among the provinces, Ho Chi Minh City’s population claimed the highest with almost 6,000 people in 2010. Moreover, people’s average income in the northern area is also high, which especially in Ho Chi Minh City’s was estimated the greatest with approximately 3,000 USD per year (Hoa Le, 2012) determining higher consumption compared to other regions.Hence, Ho Chi Minh is an ideal location for Ucake to plan for starting up the investment and seek to achieve good profits. 4. 13. Demographic Ucake’s targeted customers are aimed at the ages from 15 to 29 who are mainly teenagers and youths going to work as there are numerous young ages of under 30 that reach more than 50% of the Vietnam population (Nielsen, 2010). 4. 14. Behavioral Thos e groups of audience above are targeted not only because of their excess in the country population. Typically, a majority of them tends to adapt new updates of trend due to the international integration prospect and influence from other countries’ cultures.Thus, that is one of the reasons why many young Vietnamese people have interests in Western fast food and desserts by the appearance of investments regarding these kinds of food in the Vietnam market. Viet Bao Newspaper (2005) states the progressive encouragement of the Vietnamese of considering hygienic products as their vital priority for consumption in recent decades. For those points, Ucake finds it quite potential with great opportunities to set goals for achieving success through this targeted market. 4. Market penetration (referred to Appendix 5)Since the cake market is already at the maturity stage of the product life cycle, in order to enter the industry; Differentiation Focus Strategy is applied to Ucake. QuickMBA (n. d) says that Differentiation Focus Strategy can help the firm to narrow down to a specific group of customers, and give consumers the best and different services compared to its competitors resulting in retaining customer loyalty. However, there are some limitations with this tactic that Ucake’s service can be imitated or its targeted segment changes consumer needs.Guerilla marketing: Ucake has to do marketing activities strongly in the first year as it is a new and small firm in the market, and guerilla marketing is an ideal tool for new business which has limited marketing budget like Ucake. Some experts (Levinson, Levinson, & Levinson 2007) indicate that guerilla marketing is an easy and inexpensive marketing method for small business. Guerilla marketing strategy focuses on low cost, unconventional marketing tactics, and puts more time and effort to achieve maximum result. One week before the opening of the shop, some of refrigerated cabinets made by glass can be placed on public places such as parks or supermarkets. Then Ucake’s big designed cakes are displayed inside to catch people’s attention and trigger their curiosity. The slogan â€Å"Your Cake† will be put on cabinets to introduce Ucake’s business idea to clients. * Additionally, few days before the launching day, the banner of announcing the decoration contest will be also situated near refrigerated cabinets to invite people to participate. The contest will be held during the opening day.Customers can join and buy their cakes with half prices Advertising: advertisements of Ucake’s establishment day will be posted on magazines for youths and teenagers such as Tiep Thi va Gia Dinh and Hoa Hoc Tro. A Facebook page of Ucake will be created as well in order to expand the brand community. Facebook is an ideal place for us to reach large number of potential customers. Ucake’s products and other activities will be informed which are easy for consume rs to view wherever they are. This social media tool can draw customers’ interests and Ucake can receive advantages from this marketing effect. 5. Stakeholder AnalysisBeside the owners, people that influence the performance and success of Ucake’s business can consist of the customers, supplier and employees. Those important stakeholders are categorized and emphasized in 4 particular aspects in the table below. Stakeholder| Role| Level of effect| Expectation| Supposed risks| Investors| Devoting for the establishment of the business| Moderate| Making decisions in right investing and capitalizing for beneficial profits of the company| Lack of financial sources or bankruptcy would threaten the operation of the business| Customers| Consuming goods and service of the bakery| High| More usage of roducts and services from customers helping the business to gain status and revenue to compete with others| Bad comments from customers affecting the reputation of the business whethe r quality of goods or services do not satisfy them| Supplier| Supplying raw materials to the client bakery (i. e. flour, sugar, butter, milk, etc. | Moderate| Providing required quality and quantity of materials not only to enhance relationship with customers but also help generating profitable products for customers | Bad quality of raw materials supplied or late delivery time will cause unqualified products or delay in the plan of the business| Employees| Supporting and controlling the operation of the bakery| High| Adding efficient value to the business by applying their trained skills to the service and attending to customers in order to improve the bakery’s performance| Low capability, misbehavior to customers leading to decrease in turnover of the business|III. Business Model Analysis (referred to Appendix 6) 1. Revenue sources The revenue is mainly generated from two items which are customer’s ordered cake and self decorated cakes. Customer’s ordered cake is produced based on the design that customers choose from Ucake’s menu. Therefore, the price of each cake is the revenue varying due to the size and design from 300,000VND to 400,000VND. Customer’s self decorated cake is made through this process, in which Ucake provides a plain base cake and customers decorate the cake by adding toppings and creams according to their preference.The fixed revenue will be sale price of the base cake (150,000VND), and additional revenue is earned by the amount of toppings they supplement which costs 15,000VND per package of one kind of topping. Minimum of 100,000VND of toppings is expected to be just enough for decorating a whole cake nicely. Furthermore, revenue from self – decorated cakes is anticipated to be greater than from ordered cakes. Research result shows that there are no competitors providing this service at the present time. Other revenue is earned by the sale of soft drinks sold for customers in the shop, and one c an of the drink costs 15,000VND.As the price is relatively cheaper, it will not be considered as crucial revenue to ensure maintenance of business. 2. Cost drivers Number of consumers or sales of cakes will increase the raw material expense. Ucake only sells cakes, and the expense to satisfy customers’ demand will have the greatest impact on cost structures. Ingredients to bake plain base cake, such as eggs, sugar, butter, milk, salt, flour and cream, must be kept fresh so JIT (Just In Time) strategy will be utilized to decrease inventory costs.Being located nearby Ucake, the supplier (referred to ‘Resources requirements’ part) will conduct prompt delivery at lower costs in daily basis. 3. Resource requirements / mapping In order to offer satisfactory services to customers, raw materials and human resources are decisive in our business. The raw materials mentioned in ‘Cost drivers’ part above will be purchased from Tan Nhat Huong, the only local firm supplying cream, operating in Tan Binh district, Ho Chi Minh City. The quality is as high as other foreign companies’ products.As Ucake and the supplier’s locations are geographically close to each other, Ucake can decrease significant logistic costs. Ucake needs four people to run this business. One professional chef will bake the plain base cake and ordered cake. Two more amateur chefs will work as supportive assistants to help the main chef and to advise customers decorating cake. One person will be hired as receptionist. For this job, as there is no complex calculation involved, a person with no background of accounting can also be recruited.People will be hired from the online labor market (timviecnhanh. com), and Ucake will upload specific requirements of employees and interview the favorite candidates. 4. Investment size The first financial investment must be at least 100,000USD in order to start and operate Ucake for first year. Below is the cost analysis for the first five years after opening Ucake. * Fixed cost Ucake will be opened on Nguyen Trai Street, District 5 by renting a two – floored shop . The rental fee will be 1,000USD per month which will be totally cost 12,000USD for the first year of contract.Also, other costs to operate the business like electricity, water are calculated to be 167USD per month (2,000USD / first year). * Variable cost As the cakes are baked after receiving orders from customers, ingredients are considered as variable costs. All costs related to baking process such as electricity, labor, ingredients are regarded as 100,000VND per cake. Assuming that Ucake produces 3,720 cakes per year, including two types of products based on the revenue analysis, the variable cost will be 20,000USD per year. * Semi variable cost Semi variable costs comprise two expenses: wage and marketing.The wage is for the four employees. The wage amounts for main chef, supportive chefs and receptionist are 200USD, 150USD and 10 0USD, respectively. In the initial year, monthly wage will be 600USD which adds up to 7,200USD of wage expense for the first year. Ucake will conduct marketing vigorously in the first year to present the differentiated services and gain customers’ awareness. The annual cost is estimated to be 5,000USD. * Non recurring cost Equipments like baking ovens, furniture, and shop renovation costs will be spent before launching Ucake shop. All the equipment costs are calculated approximately 50,000USD.Sum of the first year’s costs are 96,000USD. However, in case of not covering expenses by the revenue, 4,000USD is needed as a back-up fund when Ucake meets unexpected costs. Hence, the first investment cost should be 100,000USD to cover the whole first year and half of second year’s expense. The first investment fund of 100,000USD will be recovered at the end of third quarter in year 2. Even though the price of cake is cheaper than other consumer products like electronic d evices or automobiles, huge profit margin of cake will allow the business to step up from survival to growth level. 5. Critical success factorsDuring the investment process, there are two main critical success factors of sustaining Ucake’s operations. First of all, one of the most vital elements for a bakery to accomplish is the role of the head baker. A head baker needs to have long time experience in baking and decorating cakes. Yet, this is still not enough. Cakes are quite attractive to many people, but customers have begun fussier about this kind of desserts over time due to changes of their perceptions about nutrition and safety of goods (Viet Bao Newspaper, 2005); thus, the head baker has to update consumer's behaviors and apply ethods that are adequate with their demands. For instance, he can use fresh cream instead of butter cream to reduce the fat of the cake’s topping cream for making buyers more secure as regards their health. In addition, he is in charge o f planning and estimating the number of sellable cakes per day to verify profits for the bakery also encourages products sold within 24 hours upon baking and avoids surplus of stock. Another critical success factor of Ucake is the quality of customer services.As a bakery providing self – decorated cakes, in order to serve the customer’s needs, it is significant to hire a group of staffs that meet the working standard for this new type of service. Basically, the staffs need to have limited knowledge about cake’s basis and skills of decorating cakes for instruction whether their buyers cannot garnish themselves or need assistants. Besides, they are to support customers in providing them options of cake toppings shapes for their self – decorated cakes, directing them to park vehicles, and make the shop atmosphere hygienic and convenient for them.With those points, Ucake can expect to match the criterions of services and keep its customers satisfied. 6. Risk analysis and management Among the risks, some distinguishing points strongly affect Ucake’s enlargement that need to be aware and administrated in terms of its business conception. The first threat that Ucake might face is that the idea of customer self – decoration services can be imitated by others which is estimated with high chance.As being appeared at the maturity stage, products of Ucake are common in the industry, except that its services are developed to a different standard and have never been applied by other competitors. Nevertheless, although self – decoration is new and unique compared to others, this concept does not require so many sophisticated progressions to implement the services; in consequence, other bakeries, including existing and potential ones, can easily reproduce Ucake or create similar serving styles even if Ucake tries to protect its company via Intellectual Property Rights registration.Copying service is an unavoidable problem to Uc ake; still, Ucake would be the pioneer in applying self – decorated cakes for clients in the market, so it is an extremely cautious period for Ucake to deliberate its growth as well as gaining customer loyalty by performing satisfactory products and services once it is first publicized. Additionally, the moderate possibility of employees’ misbehaviors to customers throughout their serving mission might occur. During the business, employees have high responsibilities in making clients feel worthy with what they pay for the services and want to return to Ucake again.On the other hand, employees are sometimes negative effects of discouraging customers of using services due to their slow serving or bad attitudes, and this would be very dangerous for the bakery because customers have diverse options of bakeries to prefer. As a consequence, Ucake needs to spend a period of time training the employees carefully with some particular rules of the bakery before the store’ s launch to look forward to attaining effective services satisfying its consumers.What is more, employees should be praised with rewards or other incentives whether they do their job well in order to increase their productivity in addition to Ucake’s efficient services. IV. Future Action Plan 1. Sources of start – up capital Ucake is a relatively small size in aspects of budget, establishment cost and labor wage. The business model analysis shows that Ucake requires at least 100,000USD as set up cost. There are three possible financial sources to raise the fund. * Angel investment: Ucake will open a business plan presentation to potential angel investors to persuade them that it is a feasible business.Angel investors will receive corresponding amount of return related to their investment size. * Loan from bank: Banks allow the Vietnamese to receive loan if credibility is guaranteed. Ucake will summit five years of financial budget and business plan to convince that Uca ke is a trustable business. 50,000USD is the amount Ucake plans to receive from the bank as a loan. * Financial supports from acquaintance: four owners of the business are running their own family business and being successful. Ucake can be financially supported by their families. . Further information needed Ucake lacks legal knowledge about food market. As a result, the future operation of the bakery must be checked and advised by a law firm called TopicLaw. TopicLaw will support by providing standard of food and necessary licenses for Ucake to run the bakery such as sanitation of bakery, safety of equipments. Also, as Ucake’s business idea is very easy to be copied, it should contact with consulting firm to protect the Intellectual Property Rights. The consultation will be about patent registration.The Target market analysis shows that the targeted market is quite potential. However, Ucake must implement further surveys before opening to identify what kind of toppings and decoration style that the target market prefers. It is vital to run regular survey on customers’ feedback and preference after setting up Ucake in order to maintain competitive advantages in such dynamic food market. 3. Support needed Due to the fact that parents of the four Ucake’s owners are successfully running family business overcoming economic crisis, they can be consultants of Ucake.External environments cannot be consistent as Ucake assume. Therefore, their parents may recommend direction of future operation and performance of Ucake. Excluding law firm and consulting firm which was mentioned in ‘further information needed’ section above, Ucake is looking forward to surviving and growing in the target market without further outside supports. REFERENCES Bao Moi 2009, ‘Nhon nhip thi truong banh chao don Giang sinh’, Baomoi, viewed 28 July 2012, ;lt;http://www. baomoi. com/Nhon-nhip-thi-truong-banh-chao-don-Giang-sinh/54/3636052. pi;gt; Da n Tri 2012, ‘Ngay cua me: Net dep van hoa phuong Tay di sau vao nep song Viet’, Dantri, 11 May, viewed 28 July 2012, ;lt;http://dantri. com. vn/c130/s130-594592/ngay-cua-me-net-dep-van-hoa-phuong-tay-di-sau-vao-nep-song-viet. htm;gt; Dia Oc Online 2012, homepage, DiaOcOnline, Ho Chi Minh City, viewed 29 August 2012, ;lt;http://www. diaoconline. vn/sieu-thi/loc/-tp_tphcm-quan_131-diaoc_15/;gt; Hoa Le 2012, ‘Thu hep khoang cach thu nhap giua cac tang lop dan cu’, TapChiTaiChinh, 24th April, viewed 12th August 2012, ;lt;http://www. tapchitaichinh. n/Qu%E1%BA%A3ntr%E1%BB%8Bn%E1%BB%99idung/ViewArticleDetail/tabid/56/Key/ViewArticleContent/ArticleId/7989/Default. aspx Levinson, JC, Levinson, J ;amp; Levinson, A 2007, ‘Guerilla marketing: easy and inexpensive strategies for making big profits from your small business’, 4th edn, Houghton Mifflin Company, New York. Nielsen 2010, ‘Khao sat tai chinh ca nhan 2010’, The Nielsen Company, viewed 10th August 2012, ;lt;http://www. google. com. vn/url? sa=t;amp;rct=j;amp;q=h%C6%A1n+50%25+ng%C6%B0%E1%BB%9Di+vi%E1%BB%87t+d%C6%B0%E1%BB%9Bi+30+tu%E1%BB%95i;amp;source=web;amp;cd=1;amp;ved=0CEUQFjAA;amp;url=http%3A%2F%2Fwww. ielsen. com%2Fcontent%2Fdam%2Fcorporate%2Ft3%2Fvietnam%2Freports%2FNielsen_PFM%2520Presentation_VNese. pdf;amp;ei=YuYzUKGcIYWPiAfFx4CIAQ;amp;usg=AFQjCNHwF2lBNKGO2JYJGbVpA1pxBxo0tg;amp;cad=rja;gt; Phan Le 2012, ‘Bakery: Cuoc chien da len men’, DoanhNhanSaiGon, 11th May, viewed 5th August, ;lt;http://doanhnhansaigon. vn/online/kinh-doanh/chuyen-lam-an/2012/05/1064208/bakery-cuoc-chien-da-len-men/;gt; Quick MBA n. d, ‘Porter’s Generic Strategies’, Quick MBA, viewed 29 August 2012, ;lt;http://www. quickmba. com/strategy/generic. html;gt; Rice, JF 2010, ‘Adaption of Porter’s Five Forces Model to Risk Management’, A Publication of the Defense Acquisition University, July, viewed 10th August 2012, Proquest database. Tan Nhat Huong 2012, homepage, TanNhatHuong, Ho Chi Minh City, viewed 28 July 2012 ;lt;http://tannhathuong. com/Product/1/1/Kem-Trang-Tri-Banh;gt; To Loan 2008, ‘Ve sinh an toan thuc pham: Can hanh dong quyet liet voi che tai manh (Bai cuoi) Kinh nghiem cua the gioi’, KinhTeNongThon, 19 May, viewed 29 August 2012, ;lt;http://www. inhtenongthon. com. vn/Story/VandeSukien/2008/5/10853. html;gt; Topic Law 2012, homepage, Topic Law, Ho Chi Minh City, viewed 29 August 2012, ;lt;http://topiclaw. com/giay-phep-ve-sinh-an-toan-thuc-pham/;gt; Vatgia. com, 2009, homepage, Vatgia. com, Vietnam, viewed 12th August 2012, ;lt;http://www. vatgia. com/hoidap/4484/87326/thu-tuc-mo-1-tiem-banh. html;gt; Viet Bao 2005, ‘Kinh doanh banh tuoi: Thi truong lon, phat trien nhanh’, VietBao, 28th March, viewed 6th August 2012, ;lt;http://vietbao. n/Kinh-te/Kinh-doanh-banh-tuoi-Thi-truong-lon-phat-trien-nhanh/40072174/88/;gt; Vietnam Briefing 2008, ‘Vietnam’s Fast-Food Industry Continues to Attract Foreign Investment’, Vietnam Briefing, 12 November, viewed 5 April 2012, ;lt; http://www. vietnam-briefing. com/news/vietnams-fast-food-industry-continues-at tract-foreign-investment. html/;gt;. VietnamBranding 2008, ‘Fast food Viet – bao gio? ’, VietnamBranding, 25 June, viewed 20 April 2012, ;lt;http://www. vietnambranding. com/thong-tin/phong-su-thuong-hieu/4610/Fast-food-Viet—bao-gio> World Bank 2012, ‘Vietnam GPD per capita’, TradingEconomics, viewed 12th August 2012, http://www. radingeconomics. com/vietnam/gdp-per-capita APPENDICES Appendix 1: Service Prototypes 1. Cakes baked and cream frosted by Ucake’s chefs. 2. Ucake provides options of toppings for customers. 3. Customers choose favorite toppings and pay at the counter. 4. Cakes and toppings are brought at customers’ tables. 5. Customers decorate cakes on their own or with the assistance of Ucake’s staffs. Appendix 2: Uca ke staffs’ job description Staff| Function| Head chef| The person who has long time knowledge and experience of working in the bakery industry.Typically, he holds good recipes of cakes and manages every baking step to ensure the cakes look stunning and tasty. | Supportive chefs| These chefs can be amateur and to assist the head chef in doing the baking process and help instructing customers towards self – decoration services. They also direct customers in decorating cakes whether customers suggest. | Receptionist| Has a responsibility of managing the quantity of toppings, charging bills of customers and reporting the revenue daily to owners. | Appendix 3: Direct and Indirect competitors analysis 3. 1. Direct competitors

Conflict in story “The Kind of Light that Shines on Texas” Essay

In the story â€Å"The Kind of Light that Shines on Texas† by Reginald McKnight we encounter several conflicts that our main character, Clint, an African American child who attends a public school back in 1960, Waco, Texas. He faces through out the story several conflicts with society and also the conflicts he faces personally like living in prejudice. He also has problems with his mother due to his inner problems and lack of communication in the house. The point of view of this story is what really makes it so engaging and easy to read. This story is surrounded by conflict since the beginning, when we learn about the class ration of white kids to black kids and our main character is having a really bad experience because he is not getting anything positive out of going to school, his teachers and classmates are not nice to him, they make inappropriate comments which are for the black kids and also bullying from another student towards Clint, and as a result, he get into troub le in school. Clint has several conflicts in the story; the first one is person vs. society. Clint is struggling with the racism that was present in the 60’s in a southern conservative Texan town. The conflict he encounters is that his teacher, Mrs. Wickham, makes inappropriate comments towards the African American students in front of the whole class and then insists the comments where jokes, â€Å"Now don’t you nigra children take offense. This is all fun, you know,†(McKnight, 2006, pg. 226.) Basically making fun of her students and trying to show the other kids that it is okay to laugh at others. This affect Clint because he is the pun in the joke, he is the target to engage to make fun off and this is exactly what Oakley does when he begins to bully Clint. Also this make Client feel like an alien in the class. The other conflict we encounter with Clint is with him trying to understand why society is doing this to him and his similar classmates, why is Mrs. Wickham telling mean jokes, why is no one saying something about the insulting comments. He also starts to wonder why Marvin, the other African American boy in his class, does what he does in class, he wonders why does he spit on his arm and rubs it, â€Å"He had the habit of spitting on his right arm, juicing it down till it would glisten.† (McKnight, 2006, pg. 223.) Instead of helping Clint with his conflicts, also aimed at Marvin and why does he has to be the only target of the teacher and the class bully Oakley. That’s when he remembers the class they had the lights and prism, this made him remember what he learned. â€Å"The color of the  thing isn’t what you see, but the light that’s reflected off it.† (McKnight, 2006, pg. 233.) Here is where he learns that the all are the same but it’s due to the light that they appear to be different. I believe that the conflict is not resolved but Clint learn a valuable lesson about who he really is and Clint gets involved in a fight with his bully Oakley which is the persons vs. perso n conflict, it all started because the gym teacher was the instigator for the conflict to happened, he was the one who put the black kid against the white kid, he knew what was going on, and its because of this that the conflict starts. However there is a twist, Marvin steps up to the bully to defend Clint and give Oakley a beating. We don’t know the actual outcome of the story, but due to the whole set up, we might get an idea of what happened to Marvin. I believe that the possible resolution to this fight is that Marvin could have either get expelled from school because they lived in a conservative town or at least get a really hard punishment, on the other half, Oakley could be suspended for a couple of days or just go off with a warning. The mother son conflict in the story is what Clint really doesn’t want to talk about his mother about the problems he is facing in school, she shows no emotion or care towards him; he would rather be with his dad than his mother, but in this case it can’t be done because his father is in Vietnam fighting the war. She show’s no emotion when they talk, probably the most flat character in the story, she seems to be sad because his husband is away or has so many things going through her mind that stopped paying attention to her family. Instead Clint shows different emotion, like anger, confusion, and disappointment when he feels he can’t communicate with his mother and tell her about the problems he is having in school. In the story, we see that the point of view id form a child, who is beginning to learn about life and society, he feels confused because he doesn’t understand why is he the target and source of conflict in school, this is why we get engaged so easily when we begin reading the story, because we have always been in a similar position when we were younger, we did not understand fully why was something happening and did not received a clear response from the grownups surrounding us. I like it that the story is in 1st person because and we can really connect with t he main character and understand why is he struggling so more, as well as the factor that it’s a boy who is telling the story, we sense the innocence in the writing because  he does not understand why is the teacher making jokes about the 3 students and desperation he must be feeling when he goes to school and has to face all the conflicts. This story is a great example to show conflict between person and society as well as person vs. person. We get the chance to see how Clint sees society and how the school and town he is growing up is. We encounter how Clint has a problem with society because of the way they are treated in class and how the teachers are just making them feel inferior to the other students. Also how the school system plays a roll in the story because of the student ratio of 1:10 students seem to bother a lot Clint. In the story there also is a person vs. person conflict when the fight with Oakley takes place during the gym period, which it was basically set up by the gym teacher who told them that Reference: McKnight, R. (1992) The Kind of Light that Shines on Texas. In P. Shreve & B. Minh (Eds.) 30/30 Thirty American stories from the last thirty years. (Pp. 223-234) New York: Pearson Longman.

Credit crunch between 2007 - 2009 Essay Example | Topics and Well Written Essays - 2750 words

Credit crunch between 2007 - 2009 - Essay Example Credit crunches are usually considered to be the predecessor of recessions. A credit crunch makes it almost impossible for business organisations to borrow as lenders are scared of insolvencies or defaults, which produce in high interest rates. The outcome of such scenario is extended slow recovery resulting from the supply of credit having shrunk (Duca & et. al., 2010). Credit crunch was caused in 2006 when the housing market crumpled. At the time of credit crunch, a certain numbers of the mortgages were intended for a division of the market, specifically subprime mortgages, their designed interest payment rates involving to refinance them within undersized phase were tried to be launched to avoid hikes in the mortgage rates. The mortgage refinancing demonstrates the fact that the prices related to housing market would likely to increase. Thus, the disintegration in the housing market defines a flow of the future non-payments in the subprime areas (Acharya & et. al, 2009). The finan cial crisis of 2007 initiated in the subprime mortgage industry in the United States. Apart from being restricted to the real estate market, the effects of the subprime fall down spread throughout the US economy as well as the global markets. The impact has been mainly severe on the financial industry, as numerous investment banks had a short but wide records of utilising Mortgage-Backed Securities (MBS) as a way to spread risk and free up other capitals (IESE Business School, 2009). The households and the institutions such as pension funds along with life insurance companies and mutual funds are the ultimate lenders investing in support of households. It is worth mentioning that certain credit will be offered to the borrowers directly from the lender, as is the case with municipal bonds and corporate bonds as well as treasury securities. The vastness of the credit financing intermediated in the economy through the banking system, deduced broadly. It is quite significant to comprehe nd the operation of financial intermediation as well as a way in which the emergence of banking system took place since the past few years. It is also vital to recognise the global financial crisis that took place in the year 2007 and thus generate standards such as short-term and long-term crisis management standards so that a flexible financial system can be generated (Adrian & Shin, 2010). The main objective in this study is to illustrate the economic impact on the US that have taken place due to the credit crunch, economic crisis and to reassess the measures that have been taken by the authorities to address the crucial issues that have generated those events. Economic Impact of Credit Crunch in the US There has been a certain significant economic impact of the credit crunch in the period of 2007-2009 in the US which coincided with the global recession. The economic impacts have been discussed below: Housing Bubble: The bursting of the housing bubble in the US affected banks to write down large losses that had been extremely amplified and also created a large number of confusions in the financial markets, and also resulted in the defaults, the liquidity dry ups, the bailouts of banks and financial institutions. As consistent flow of financing is an absolute obligation for the economic system, the financial disruption caused a growing doubt about the macroeconomic position, a wide-ranging increase in risk aversion and a strong deterioration in the actual economy, with unfavourable

Stocks Returns Investment Analysis Essay Example | Topics and Well Written Essays - 1000 words

Stocks Returns Investment Analysis - Essay Example The value of R-square suggests that all variable have explained the excess returns of MYR by 47.22% which is a moderate percentage. If the intercept of the equation is analyzed, it can be observed that it is insignificant because p-valued computed is higher than the critical value of the 0.05 level of significance. Excess marker return is the best predictor among the three variables, so that it has predicted a beta coefficient of 1.7, which means that the stock is quite risky as it 0.7 time more than that of the market. However, SMB and HML did not effectively predict the excess returns of MYR.The model fit of TAH reflects that it is not quite good as hardly 14% of the stock return is explained by the model. Another interesting thing that can be noticed is that all the three variables of the Three Factor Model are unable to predict the excess returns of TAH as all of them having p-values higher than the critical values of 0.05 which is the significant level. Hence, the excess return of the TAH is found to be independent of the Three Factor Model.If the model fit of BHP is observed, it can inferred that the overall model fit is quite strong as it presents that around 77% of excess returns of BHP are explained by the Three Factor Model. If individual factors are analyzed, it can be noticed that intercept remained insignificant due to higher p-value statistics. EMR has come out as the best predictor indicating a beta coefficient of 1.38, which reflects that the stock is 38% more risky than the market.

Decision Usefulness approach vs. Measurement Approach Research Paper

Decision Usefulness approach vs. Measurement Approach - Research Paper Example This research will begin with the Decision Useful Approach. This approach motivates the application of decision models. The approach is based on the concept that if financial statements cannot be prepared correctly, then financial statements must be presented in such a manner so as to reflect useful information focusing on users and the decision problems that they face. The approach assumes that if the financial and accounting is useful to investors, then trading volume of stocks should experience a surge and securities prices are also expected to increase or respond in predictable manner relative to publicly available accounting information. The Single-Pearson decision theory aims to understand how an investor makes rational decisions under circumstances of certainty. The theory appreciates the concept of information and enables decision makers to keep informed and modernize their beliefs. The concept uses the publicly available financial statements as source of information. The rat ionale or principle of portfolio diversification is as follows: Maintain a balance between risk and return Assurance that the different securities held for investment are negatively correlated which will give an assurance of protection in case of any market shortfall and an expectation of positive returns. Diversification of investment reduces the risk underlying the investment. Investment in a single stock of a particular company increases the substantial risk attached with the particular investment. The Optimal Portfolio Investment The concept of optimal investment falls under modern portfolio theory and assumes that investors prefer to minimize risk while striving for maximizing their expected returns. (Source: Spreadsheetml.com, http://www.spreadsheetml.com/finance/freeportfoliooptimization.shtml, 2013) The theory states investors will act rationally and thus they will always make decisions that will aim at maximizing their expected return for given tolerable level of risk. Portfolio Risk It is one of the concepts used in risk-return analysis that gives an estimate of actual returns relative to expected returns of an investment. Important factors which are considered in measuring portfolio risks are standard

Learner charateristics Essay Example | Topics and Well Written Essays - 1500 words

Learner charateristics - Essay Example e, eager 8-13 year-old to an optimistic learning result in adolescence, or to the negative, less adaptive results linked with estrangement and disconnection. In this paper we will explain the characteristics of learners in detail When children sight themselves as able, sure learners, strong learning results are maximized. When children are unsure, missing in self-assurance about their knowledge, skills and capability, their knowledge is unnatural and subdued. At the same occasion, their perceptions of themselves are receptive to the environmental chains for learning. Therefore, knowledge of the common habits children see themselves as learners can tell educational practices. Interest is the usual answer of the baby and young child to novelty. In the early on years of schooling (Year 4) this is extremely strong incentive for information looking for and knowledge gaining. When children tackle something with the intention of is new or unknown, their awareness is trapped or their attention is aroused, and they commonly connect in some type of investigative behavior. This means they are being uncovered to and getting novel information and knowledge. Young children (Year 4) usually consider that they discover as a consequence of attempt; that is, when they attempt, they learn. They demonstrate a concentration in what their peers are going to do but they do not characteristically contrast their own act with that of their peers. Common attention in what peers are responsibility shows a wish to discover out about the job and to be acquainted with what to do. †¢ Approximately 7 years of age children are seen to bottom judgments of their personal aptitude and the abilities of their parents on the levels of routine they watch. They have turn out to be conscious that in the middle of their peers there are dissimilar levels of capability, whether it be in arithmetic, interpretation or sports. Social contrast becomes more and more significant in the assessment of self and

Massege Essay Example | Topics and Well Written Essays - 750 words

Massege - Essay Example It has been the goal of all individuals within leadership during the entire process to ensure that the jobs that our firm provides are ultimately secure from the fluctuations of the market as well as any type of investment or product build out that has been engaged with. Unfortunately, due to the uncertain future that our firm faces, it has been decided that no further raises for the coming fiscal year can be considered. However, as has been said, the good news is that our finance department has alerted us to the fact that we will be able to retain all of the current positions that we have barring any unforeseen market forces. As founder and CEO, I would like to personally assure you that the freezes on salary will also be represented within the very highest levels of our firm as I will ensure that this directive is followed implicitly. Although it this represents a difficult period in our firm’s growth and development, it is my hope that this period will allow us to focus upon the new products and services we will be offering into the market. It has come to the attention of management that there has been in marked increase in the number of thefts occurring in and around the neighborhood in which our company is located. This spike in crime is not only unfortunately but represents a unique and identifiable level of danger to the employees that utilize our facilities on a daily basis. As a function of this uptick in crime, the firm wanted to make all employees aware that it has installed a monitored video camera system that monitors the parking lot as well as the lobby. Moreover, as an added way to help protect our most valued assets, the individual, the firm has also hired a part time security guard to watch over the parking lot after dark until closing hours. As always, it is necessary for all employees, regardless of what measures have been taken by the responsible entities, to watch out for themselves and for one another.

Food and Culture Report Assignment Example | Topics and Well Written Essays - 1000 words

Food and Culture Report - Assignment Example The most prominent nutritional ailment is obesity, which has a higher prevalence among African-Americans, as compared to any other group in the United States. These facts have motivated the interest on focusing on this ethnic group’s health habits. Approximate number of people belonging to this group living in the U.S. According to the 2011 U.S Census Bureau estimates, African-Americans number approximately 40 million and account for 14.1 percent of the total population in the United States.1 Traditional Food Habits Core or Staple Foods When African slaves were brought into the United States, they carried along their food practices and styles of cooking. Some of the staple foods they brought along include okra, peanuts, sesame seeds, rice and black-eyed peas. The slaves also learned to prepare the food provided by their masters such as pork, vegetables and cornmeal. They also used molasses as a sweetener in food dishes and drinks such as iced tea. These are still being applied to date. African-Americans also celebrate their cultural holidays through the promotion of unique cooking, characterized by ethnic styles which are sometimes referred to as soul food.2 For instance, fish has always been considered a staple food among the African-Americans. ... Food Preparation Methods and Seasonings Many African-Americans prepare food using a frying or barbecuing method and serve the prepared dishes with heavy sauces and gravy. They also prefer making baked goods from scratch, as opposed to using commercial mixes, which come pre-packaged in a box. Meal Composition and Cycle It is customary for African Americans to consume a lot of food for breakfast. In the morning, they prefer eating grits, sausage, ham and freshly baked biscuits with syrup and butter. Lunch usually consists of bologna, which is eaten in sandwiches. The dinner is normally baked chicken with corn bread, baked ham, green vegetables, rice, candied yams and baked macaroni and cheese. Dessert is comprised of fruit cake and/or apple pie. Foods Associated With Superstitions Most of the superstitions revolve around the consumption of black-eyed peas. If the black-eyed peas are served with greens the food represents money i.e. the peas represent coins while the greens represent no tes.2 If the corn bread is added to the black-eyed peas and greens meal, this represents gold. If eaten with stewed tomatoes, it represents health and wealth. The culture dictates that for one to witness everyday luck, they should eat at least 365 black-eyed peas during New Year’s Eve. Foods Used For Therapeutic Purposes Most contemporary African Americans have become more health conscious and realize the significance of ensuring that their diets contribute to their well-being.3 This has resulted in an increase in the addition of fruits and vegetables in every dish. They have also ventured into healthier and lighter cooking with the traditional fattier foods being left for special holidays and occasions. Foods for Traditional Celebrations

Chinese philosophy Essay Example for Free

Chinese philosophy Essay . Introduction A. Thesis There are so many different philosophies and religions, and they greatly influence people’s life. In this paper, I am going to introduce and define the representatives of the Western philosophy such as Plato’s metaphysical Dualism and Chinese philosophy like Daoism. And I am going to compare these philosophies and explain the difference between them. ?. Dualism A. Explain Plato’s metaphysical Dualism Plato’s Dualism divided the reality into two different realms of existence (World of the Senses and World of the Forms). One world (the physical world) is constantly changing, and another world (the world of the Forms) is unchanging. Plato further divided these two different realms of existence. The world of Forms can be divided into the higher world (realm of the form) and the lower world (the Empirical world). The world of senses can be divided into physical objects (ordinary objects we perceive) and images (shadows, reflections and pictures). B. Summary of Allegory of Cave Plato explained his metaphysical dualism by using the Allegory of a cave. According to Marc Cohen: In the allegory, Plato likens people untutored in the Theory of Forms to prisoners chained in a cave, unable to turn their heads. All they can see is the wall of the cave. Behind them burns a fire. Between the fire and the prisoners there is a parapet, along which puppeteers can walk. The puppeteers, who are behind the prisoners, hold up puppets that cast shadows on the wall of the cave. The prisoners are unable to see these puppets, the real objects that pass behind them. What the prisoners see and hear are shadows and echoes cast by objects that they do not see. However, one day one of them is released from what keeps them the guy sitting, and they look back. At that time, the guy realizes that there are objects and the fire behind people and someone moves the objects. The shadow people have seen is a fake. People who are still sitting have never seen the objects behind them, so they believe that the shadow is real. The guy is free to move, so he starts to run to the exit of the cave. After getting out of the cave, the guy feels dizzy because the world out of the cave is too shiny. After a while, his eyes got used to the brightness and the beautiful world like the mountain, the sky, the river, or the sun is in the eyes of the guy. And then he realizes that the world out of the cave is real. He goes back to the cave and tells people who are still sitting in the cave what he saw out of the cave. However, they do not believe that what the guy told is the truth. C. Interpretation of the Allegory. By using this Allegory, we can think about today’s world. There are too much in formation in the world, and the world seems to be narrower than before. Especially the appearance of mass media like newspaper, television, magazine, Internet, or SNS changed how we deal with information. Too much information is created and flows every day, and we can get the information you need any time by the device like a smart phone, a PC or a tablet. However, is the information you can get really the reality? The information created by mass media might be like the shadow in a cave. Before I was born, there was already too much information. I learned much information like Japanese history in a school, and I also know the new information of the incidence that occurs every day at the same time through mass media. So I learned most of things that occurred around the world through the information created by mass media, and the information is like a shadow in Allegory of a Cave. Suppose that an internal warfare is happening in one country. We know about that through mass media. We might see suffers in a TV or in a photo. We feel like understand everything about the war through the picture on TV or words of the News, but that is not a whole thing but just part of that. We need to seek the reality by my own eyes today’s world. ?. Plato’s Legacy According to Philip, â€Å"Plato thought that the soul could and would exist apart from the body and would exist after the death of the body. He offered a proof for this position and was the first to do so in writing that we have any evidence of doing so. He offered several different proofs or arguments none of which are convincing today†. His argument was that humans were composed of bodies and souls, but soul was more important and immortal. His arguments used premises that are questionable today. For example, Plato thought he could conclude that the soul could exist separating from the body because it worked independently from the body when it engaged in pure thought. But today, it is proved that how we think depends on the physical brain works. So this is no longer accepted as true. Plato thought that they are remembering the knowledge implanted in their souls when the souls were in the realm of pure thought and eternal forms before entering into the body after which they forgot as they became confused by physical emotions and feelings and limited experiences through the senses. And that is the only way to explain how people come to know. This is no longer accepted as the best explanation of how people come to have knowledge. However, Plato is credited with being the first human to attempt to set out any sort of a proof that humans had souls and that they survived the death of the body and that they were immortal. A. Descartes-Substance Dualism According to Philip, â€Å"Descartes also believed that the soul existed prior to and separate from the body, and it was immortal. In his view, all of reality consisted of two very different substances: matter or the physical and spirit or the non-physical. † The physical was what would be extended in time and space and the non-physical would not be characterized. He thought that his famous claim that â€Å"I think therefore I am† established not just that he existed but that he existed without a body as a â€Å"thinking thing†. A thinking thing is a thing that thinks and by that would be included: imagining, conceiving, hoping, dreaming, desiring, fearing, conjecturing, reasoning, remembering and more. For him a thinking thing needed no physical parts to do what it does. Modern science has established that there is no evidence of humans that are without a physical body and its brain. There is no evidence that thought is possible without a brain. There is much evidence that what has been associated with Descartes’ â€Å"thinking thing† is now explained solely in term of the brain and how the brain is physically structured and the functioning of the brain. B. Aquinas According to the text, â€Å"Saint Thomas Aquinas is the philosopher who explained five ways to demonstrate the existence of the God within the framework of a posteriori (the knowledge comes from, or after the experience) and developed cosmological and teleological arguments. † I am going to explain one of the demonstrations. The way is from the nature of efficient cause. In the world of sensible things, there is an order of efficient causes. It never happens that the thing is the efficient cause of itself. If you look at one phenomenon, you can see many efficient causes behind it. But you cannot go back to infinity. There must be the first efficient cause. Aquinas claims that that is the God. The Aquinas’ claim is similar to Plato’s claim. He thought the God is the first efficient cause and independent one. That is close to the concept â€Å"the realm of the form† Plato claimed. And the things in the world of sensible things are the secondary things of the God. It is close to â€Å"the Empirical world† Plato claimed. ?. Chinese Natural Cosmology A. Ames `Image of Reason in Chinese Culture† Ames claims the difference between the dominant conceptions of reality in the West and in the Chinese tradition in his â€Å"image of Reason in Chinese Culture†. According to the text, Ames claims that â€Å"to explore the Chinese philosophy, he thought you needed to recognize at least that you are dealing with a fundamentally different world if you are familiar with Western culture. To bring into relief certain features of the dominant Indo-European view and Chinese alternative to it, he constructs a â€Å"logical sense of order with an â€Å"aesthetic† order. † What we call â€Å"logical† sense of order has developed Western philosophical and religious orthodoxy, and it is based on the presumption that there is something permanent, perfect, objective, and universal that disciplines the world of charge and guarantees natural and moral order-some originative and determinative arche, an eternal realm of Platonic edios or â€Å"ideas†, the One True God of the Judeo-Christian universe, a transcendental strongbox of invariable principles or laws, an annalistic method for discerning clear and distinct ideas. In a single-order world, the One God is the initial beginning of the universe. The God is primal and unchanging principle that causes and explains that origin and issues everything from itself, and that is familiar and presupposition in Western tradition. Although the world is explained by â€Å"logical† order in Western tradition, however, there is no â€Å"logical† order in Chinese philosophy. The order of Chinese tradition is immanent in and inseparable from a spontaneously changing world. The universe possesses within itself its organizational principles and its own creative energy. In the view of Chinese tradition, the world creates itself. That is scandalous from the view point of Western scholar reason. The yin and the yan come together and guide the infinite combination of these two opposite source of energy. These two sources of energy make a spontaneous intelligence possible. Yin and yan as the characterization of a particular relationship invariably entail a perception from some particular perspective that enables us to unravel patterns of relatedness and interpret our circumstances. They provide a vocabulary for sorting out the relationship among things as they come together and constitute themselves in unique compositions. Ames also mentions the Chinese word â€Å"li†. In both classical Chinese corpus and modern language, the closest term that approximates â€Å"reason† or â€Å"principle†. He claims that identifying the meaning of the word â€Å"li† correctly is essential to understand Chinese philosophy. According to the text, â€Å"Philosophically, the most familiar uses of li lie somewhere in the cluster â€Å"reasoning† or â€Å"rationale† (A. S. Cua), â€Å"principle† (W.T. Chan), â€Å"organism† (J. Needham), and â€Å"coherence† (W. Peterson). † Among these several alternative translations used for â€Å"li†, although philosophically as protean as â€Å"principle† for Western tradition, unwarrantedly restrict li to a notion of human consciousness and tend to introduce distinction such as animate and inanimate, agency and act, intelligible and sensible. Li is much different from being some independent and immutable originative principle that disciplines a recalcitrant world. It is the fabric of order immanent in the dynamic process of experience. That is why psychology is translated in to Chinese as the li of the heart-and-mind, but then physics is the study of the li of things and events. What separates li rather clearly from Western common understanding of principle is that li is both a unity and a multiplicity. Li is the coherence of any member of a set, all members of a set, or the set as a whole. Both the uniqueness of each particular and the continuities that obtain among them are reflected by this description. Li then is the defining character or ethos of a given community, or any other such composition. Ames also claims another point at which li departs from principle. In Western tradition, the discovery of originative and determinative principle gives us a schema for classifying things and subsuming one thing under another. That is why people seek principle in Western tradition. However, the investigation of li, by contrast, is to seek out patterns that relate things, and to discover resonances between things that make correlations and categorization possible. B. Hans-Gorg Moeller In Daodejing, the meaning of â€Å"the root† is described by using metaphor. From the view of the Daoist, our world is a â€Å"self-generating† process. In Daoism there is no initial beginning for â€Å"logical† order. In Daoism, order is immanent in and inseparable from a spontaneously changing world, and then â€Å"the world creates itself. † In this point of view, the role of â€Å"the root† is very important. â€Å"The root† is an origin of phenomenon, and many things are derived from â€Å"the root. † Unlike many Western philosophical perspectives, this â€Å"root† has a somewhat unique, interesting, and different meaning in it. The Western philosophy’s principle or arche is the first cause of the event. And nothing would exist if there were not any of the Western philosophy’s principle or arche. However, the concept of â€Å"the root† is different of that. From the Daoist perspective, â€Å"the root† is a part of the plant. â€Å"The root† does not exist before the plant although plant cannot exist if there is no â€Å"the root. † That is, â€Å"the root† itself is not a creator of the plant. It is the origin of the growth of the plant. â€Å"The root† is buried in the soil or ground, so it is invisible. However, â€Å"the root† greatly influences its visible part. This illustrates Daoist’s â€Å"autopoiesis,† self-generating concept well, which differs a lot from the Western philosophical concept â€Å"arche,† which is stated or recognized as â€Å"the God. † ?. Comparative Epistemology A. Hellenistic-Prescriptive theoretical knowledge In Western tradition, most of philosophers think there is one principle or one God and things happen from it. And the mind is separable part from the body. One of the examples is Plato. Plato’s dualism is that there are the realm of form and the imperial world. The body belongs to the imperial world and the world is constantly changing. And what we sense by the body is limited, and the Empirical world is not real. The true world is the realm of the form, and the mind belongs to the world. Plato argues that the â€Å"knowledge† continuously exists and must be justified conviction. However, the Empirical world that we belong to is contentiously changing, and there is no unchanging thing in the world. That is why there is no thing from which we can get â€Å"knowledge† in the Empirical world, so we cannot get â€Å"knowledge† by our own senses. The unchanging things exist in the realm of the form, and we cannot reach the world by using our senses. So we need to use our mind to get â€Å"knowledge†. Not all of Western philosophers claim like that, but most of philosophers claim that the truth does not exist in the world where we live today. This concept greatly influences Christianity or other religions that have the one God. In Christianity, there is one God named â€Å"Jesus Christ†, and he is the reason why things happen or why we live. People pray to seek â€Å"knowledge† that exists in the world where we are not living. That is, we cannot get the â€Å"knowledge† about it in the world where we are living, and we need to get it from the other world to know the essence of the things. B. Chinese philosophy-Prescriptive practical On the other hand, there is no the one God in Chinese philosophy. In China, the war occurred constantly, and Chinese dynasty changed over time, so people did not come to rely on one thing. This influenced the Chinese philosopher. Instead of one god or one principle, Chinese philosophers think that the world creates itself and that the world is constituted by the combination of determinacy and indeterminacy, and spontaneous, dynamic changing is the universal principle of the world. In Western tradition, the philosophers try to attribute many phenomenons to the one reason. However, Chinese philosophers think that each thing is â€Å"self-so† creativity, self-generating, and spontaneous. For Chinese philosophy, the Nature is very important, and in Daoism it is important not to try to force thing. That is why there is the concepts in Daoism; wu wei(without intentional action), wu si(without deliberate thought), wu si(without selfish interesting), wu ji(without self-awareness), wu zhi(without knowledge), wu xin(without heart-and-mind). Daoists claim that when you are thinking something, the world is also changing at the same time, so you are missing something. That is why it is important for Daoism to stop thinking by your head, get out of the world of your head, look around the world, and take action. The most important thing for Daoism is that we ought to take action as a part of the world. ?. Conclusion There have been so many philosophers through the history, and each of philosophy has been developed around the world. And how people think about the world is different, depending on the philosophy. Of many philosophies, the significant different philosophies are the Western and Chinese philosophy. In the Western philosophy, the philosophers try to attribute everything to the one principle or the one God. On the other hand, there is no principle, and the philosophers have recognized the world as self-generating process, and the world is the source of itself without no exact start and end point. This thought influences religion and how people think about the world. Around the world, many wars related to religion occur today. The difference between the religions is just what ancient people developed, so it is important to try to understand the difference in today’s world. Reference Pecorino, Philip, Ph. D. Chapter 6 : The Mind-Body Problem Section 3: DUALISM. Introduction To Philosophy an Online Textbook. Queensborough Community College, CUNY, n. d. Web. 4 Dec 2013. . Deutsch, Eliot. Introduction to World Philosophies. 1st ed. 509. New Jersey: A Pearson Education Company, 1997. Ex-255-256. Print. Deutsch, Eliot. Introduction to World Philosophies. 1st ed. 509. New Jersey: A Pearson Education Company, 1997. Ex-469. Print. Cohen, Marc. The Allegory of the Cave. Philosophy 320 History of Ancient Philosophy. University of Washington, 07 11 2013. Web. 4 Dec 2013. .

Effects of parental marital instability to children Essay Example for Free

Effects of parental marital instability to children Essay Parental divorce has a substantial effect on children which can be long-term or short term. Long term effects can range from long-term financial difficulties, psychological, mental, physical and also social problems. This could be as a result of lack of both emotional and social support that is derived from stable families. Divorce entails separation of parents leaving the family broken, a situation that denies the children a safe and steady informal environment for learning. It also minimizes the ability of parents to guard their children against negative influences from the surrounding environment. However, there are some cases where divorce brings about short term relieve to children especially where violence that is directed to children and a parent is involved. Although this may reduce short-term physical together with psychological effects, long-tem effects are bound to occur (Amato, 2000). Financial effects: this arises due to the break up of the family’s financial structure forcing each of the parents to rely on their personal incomes for survival unlike previously when they could pool their incomes together. Since the success of children relies on both financial and social support from parents, children who are brought up in a family with two parents are likely to have high achievements compared to those with one because of the presence of both parents who could offer complementary resources when needed. Each of the divorced parents will be forced to use available resources in trying to set up a new home at the expense of the children’s needs of quality education and better health services. In some cases where fathers start new families, the possibility of children being affected financially rises because the father could end up spending less on them (Cherlin, Kiernan Chase-Lansdale, 1995). Social impact: the social impact of divorce on children has been found to be massive. Children whose parents divorce during their formative years have been found to be greatly affected compared to those who their parents divorce at a later date. These children become prone to divorce in their later lives. This is so because, during formative years, children require both parents for effective development of skills and values that are necessary in development of stable relationships in future. It is evident in men who grow with single mothers who tend to behave in a deviant way with violent natures who eventually end up being involved in criminal activities (Amato, 2001). Because the children are not able take sides during divorce, they feel as if they are the cause of the divorce. As a result, they may end up getting depressed and eventually becoming suicidal. Their personality and sense of confidence is affected by the regular arguments and fights that their parents may have had. Eventually, after divorce if proper measures such as counseling are not taken, they may become emotionally destabilized which may lead to drug abuse and suicide (D’Onofrio et al, 2003). When the non custodian parent moves far away from the other and does not communicate frequently or in totality to the children, they may feel a sense of loose of a parent. Girls get affected by their father’s absence whereby they may become emotionally withdrawn from both boys and men during growth and later on in life. Divorce cases tend to affect boys more than girls. Boys tend to show signs of violent and criminal behaviors while girls become neurotic depressive which mostly depends on their mother’s behavior. They carry these behaviors to their relationships in future which explain why most marriages of such children do not last (Furstenberg Teitler, 1994). According to Cherlin, Chase-Lansdale McRae (1998), divorce may cause long term mental disorders for children between the age bracket 0 and 4. This is so because of lack of care that is essential for full development of the child. An example is when the father is given custody of the child, the child misses an opportunity to breast feed and receive post-natal care which may lead to mental defects later on in life. This affects their ability to perform in sports and school activities (D’Onofrio et al, 2005). To enhance adjustment of the child to the situation, it is recommended that: parents should discuss the impending divorce to ensure that its done at a level where it will not have a great effect to the child, they should be able to answer any question that the child could be having about the situation, the child should be assured that it was not by his/her fault that they separated, the child should be assured that both parents will continue loving him/her, the child’s needs should be the parents’ priority, the parent in custody of the child should not expect his/her emotional needs to be met by the child, parenting should continue as usual, continued visitation of the child by the other parent who doesn’t have custody of the child should be ensured, parents should avoid being critical of the other and avoid interrogating the child about visits made by the other parent (Caspi et al, 2004). In conclusion, the effects of divorce to children are damaging to the child’s development leading to both physical and psychological disorders. This affects the child’s ability to develop social skills which are important in developing stable relationships later on in life. It also affects both financial and social well being of the children involved. The effects can be controlled through ensuring that the affected children are surrounded by an enabling environment which will help them acquire the required social, emotional and financial support. This will help reduce the long-term effects that result from such cases. Other ways that could be considered in trying to reduce these long term effects include looking for a step family or introduction of special mentorship programs in schools. Because of the effects involved, there is need for child mental health specialists who are familiar with the wide range of complications that divorce may have on the child so that they can help reduce if not prevent the effects. References Amato, P. R. (2000). The consequences of divorce for adults and children: Journal of Marriage and the Family, 62, 1269–1287. Amato, P. R. (2001). Children of divorce in the 1990s: An update of the Amato and Keith (1991) meta-analysis. Journal of Family Psychology, 15, 355–370. Caspi, A. , Moffitt, T. E. , Morgan, J. , Rutter, M. , Taylor, A. , Arseneault, L. , et al. (2004). Maternal expressed emotion predicts children’s antisocialbehavior problems: Using monozygotic-twin differences to identify environmental effects on behavioral development. Developmental Psychology, 40, 149–161. Cherlin, A. J. , Chase-Lansdale, P. L. , McRae, C. (1998). Effects of parental divorce on mental health throughout the life course. American Sociological Review, 63, 239–249. Cherlin, A. J. , Kiernan, K. E. , Chase-Lansdale, P. L. (1995). Parental divorce in childhood and demographic outcomes in young adulthood. Demography, 32, 299–318. D’Onofrio, B. M. , Turkheimer, E. , Eaves, L. J. , Corey, L. A. , Berg, K. ,Solaas, M. H. , Emery, R. E. (2003). The role of the children of twins design in elucidating causal relations between parent characteristics and child outcomes. Journal of Child Psychology and Psychiatry, 44, 1130–1144. D’Onofrio, B. M. , Turkheimer, E. , Emery, R. E. , Slutske, W. S. , Heath, A. C. , Madden, P. A. , Martin, N. G. (2005). A genetically informed study of marital instability and its association with offspring psychopathology. Journal of Abnormal Psychology, 114, 570–586. Furstenberg, F. F. , Jr. , Teitler, J. O. (1994). Reconsidering the effects of marital disruption: What happens to children of divorce in young adulthood? Journal of Family Issues, 15, 173–190.

Sales Promotion Girl in Indonesia

Sales Promotion Girl in Indonesia Sales Promotion Girl in Indonesia Sales promotion girl is basically a girl who is promoting or selling something. She is one of the marketing parts of a company to promote their product to the customer. In Indonesia, the term sales promotion girl has arrived to a certain and unique connotation which is considered negative. Sales promotion girl in Indonesia is identical with young girls wearing sexy outfit seducing people to buy something. They are usually high school or university student -young and attractive essentially stealing all the glances from people around them. It is a bit hard to find the most correct definition of sales promotion girl. There is no such entry in the dictionary and when you typed it in the internet, mostly will give you a false answer, just a cheap site writing sales promotion girl to make people click on that site. There is no information contained there, just ads. They want to increase their click to get money from the internet business. This is some the result I get from Wikipedia (English) when I entered the keyword of sales promotion girl.  · Tell Me Why (Spice Girls song) Tell Me Why is a song by the Spice Girls , which was scheduled as the second However due to poor sales of Forever, the single was later 5 KB (623 words) 22:03, 25 November 2009  · Forever (Spice Girls album) (section Promotion) Forever is the third studio album by English pop group the Spice Girls , drop in sales compared to because of lack of promotion especially 13 KB (1,459 words) 21:55, 25 November 2009  · Sentimental Graffiti which spurred a large media sales campaign designed to widen the A unit entitled SG girls was formed and numerous events and concert 10 KB (1,487 words) 07:47, 25 March 2009  · Step to Me Kingdom running alongside sales promotion activities, notably one by where them off and received the free Spice Girls CD single Step to Me 2 KB (259 words) 04:30, 16 November 2009  · Giants and Toys candy company to compete with the rival Giant and Apollo companies over caramel sales. tomboy girl with bad center of their promotional campaign 2 KB (303 words) 04:59, 18 November 2009  · Purple Haze (album) to the lack of promotion Camron asked to be released from the label. The album was certified Gold by the RIAA with sales of over half a 7 KB (981 words) 03:59, 24 November 2009  · Boys Like Girls Boys Like Girls is an American rock band from Boston , Massachusetts , who gained promotional front page first week of sales, thus 22 KB (3,033 words) 22:51, 25 November 2009 (http://en.wikipedia.org/w/index.php?title=Special%3ASearchsearch=sales+promotion+girlgo=Go) I wonder why there is no entry for sales promotion girl in Wikipedia. Is it because people outside Indonesia did not use that term? I found that it is very hard to find a relevant article to support my research. Most of them is just those cheap ads site or the porn site which including sales promotion girl as their tag. Sales promotion girl is something which could not be separated from the company chain of supply. Sales promotion girl is the one who is facing the customer personally. There are sales promotion girl which are organic and non organic. Organic means that those sales promotion girl are the real employee of the company which are in charge in promotion of the goods made by the company. Non organic means that the sales promotion girl is only a temporary workforce which is hired with a limited time contract. The sales promotion girl could come from their individual or from the agency which provide at ready to use sales promotion girl stock. There are even sales promotion girls which comes from an outsourcing company. Nowadays, there is also security, telephone operator or cleaning service which comes from those company. The existence of the sales promotion girl in a promotion event such as mobile road trip or stand exhibition is useful in attracting the customer. The prospective customer will firstly look at the physical appearance of the sales promotion girl, if they think that she is attractive, they might want to come to the stand, receiving some brochure given by them, trying the product, etc. On the contrary, there is some company which do not feel that the existence of the sales promotion girl is important, especially the non organic one. This is due to the sales promotion girl which are non organic usually do not have a good competencies for the product which they are going to sell. They do not have time to learn about the product knowledge usually because the sales promotion girl is usually accepting a sudden job. There are also some sales promotion girl which care nothing with their product knowledge. They just think that they must attract the customer with their physical appearance and just giving the customer a brochure and explain the product just in brief. They just think how to end their shift and get the money for that day. Unlike the organic sales promotion girl who is more adept at the product knowledge because she is a part of the company. However, not every non organic sales promotion girl is like that. There are also non organic sales promotion girl who are trying to learn the product knowledge deeply. They are positioning themselves just like the common customer who will always want to know the detail of the product. They could even be a professional sales promotion girl who buy the product which they are going to sell so that they could understand what the customer will feel after buying the product. Sales promotion girl must master the product which they are going to sell. She must know what their competitor do. For example, a sales promotion girl of Kartu Halo must understand the product knowledge of Kartu Halo and understand all of the other postpaid services such as Xplor from Excelcomindo Pratama and Matrix from Indosat, and vice versa. Thats why the company and the sales promotion girl will need CAD (Competitor Activity Data). After the sales promotion girl has master more product knowledge and the competitors, this sales promotion girl will be a qualified sales promotion girl. There is not uncommon for this type of non organic sales promotion girl could enter the high position of the company and get an important position at the company which she used to joined partially. There are public known that the â€Å"requirements† to be listed as one the sales promotion girl come mostly from their physical appearance. They should be tall, white, pretty, and willing to use a sexy uniform which in fact, has no relation to the product they are selling. Sometimes, they are also selling things which have no correlation to a woman. Well, sometimes, another requirement such as the fluency in English or other language is necessary, but it is not mandatory. The most popular field in this sales promotion girl business is in the cigarette and automobile industry. Could you imagine a sexy lady coming to you and asking whether you are smoking or not? She is bringing a pack of cigarette with a short skirt and tight blouse which hardly covers her underwear. Most people-usually the male would say YES even if they are actually not smoking. They are just doing it to keep the conversation, to make her keep talking to them. Then, she will promote her product-cigarette in this case, explaining its taste, the sensation and the brand, which will not even reach their brain which are now occupied as their testosterone production increasing. â€Å"The hell with the cigarette.† Maybe it is what they are thinking in that situation. Then, she will give you a free sample of cigarette. You smoke it and hope that you will look cool to her. Then you will buy two packs of the cigarettes to impress her, she will say thank you, and left you with two packs of cigarettes which you wont even smoke! Another case of the sales promotion girl is in the automobile industry. There is usually a car exhibition in the center of the shopping mall. There are a lot of new cars showed which are usually â€Å"guarded† by sexy ladies who will gives you a brochure of that car. Both the girls and the cars will likely take all of the male species attention. Nobody could resist the temptation to peek a glance on the masterpiece work of human and god Himself. The business is using the ultimate creation of God to sell the ultimate creation of mankind. From the logical point of view, the practice of this sales promotion girl is belittling woman. It makes people questioning whether the business is utilizing the woman to sell their product or they are selling the woman instead. Well, they are not really selling the woman, but they are selling them literally. They are dressing her, exposing her in order to get peoples attention and eventually buy their product. It makes people think that Indonesias woman is available for sale. Essentially, the duty of a salesperson is to attract the prospective customer, promoting his/her product, and then persuade them to buy the product. But as time goes by, customers need something which is more attractive to make them turn their attention to something. They are tired of the sale announcement, free product, or special offer with small star written terms and condition apply. They need something more straightforward. Something which they could instantly obtained without having to do some requirement. The sales promotion girl is the answer to all of this demand. You want to see her? Just go ahead. You could look at her from the distance. You dont need to buy a product to look at her. It will cost you nothing to see those amazing figure. Its all for FREE!! Sales promotion girl is always being the frontal line of a sale, especially in launching of a new product. In promoting their product, sales promotion girl must have 4 skills in: 1. See A customer of course want to see the product which he is going to but first before he finally decided to buy the product. It means that the product must be attractive to them. That includes the people who are selling those products. The sales promotion girl should be attractive in order to make the customer see their product. 2. Touch After the customer is attracted to the product, this is the time for the sales promotion girl to â€Å"touch† the customer needs and wants to provoke them to buy the product. This is the chance for the sales promotion girl to allow the customer to look closely or even try the product which they are going to buy. 3. Feel Different After the customer coming to the stand, trying the product, the sales promotion girl should give them detail explanation about the product. What makes them different from other product? What is something special about those things? Will it be beneficial for the customer? 4. Buy Finally, it is time for the closing sales. Physical attraction power combined with fluency in communicating between the sales promotion girl and the customer will finally lead to the decision of the customer to buy the product. That is the reason why most people using the sales promotion girl rather than sales promotion boy. Nowadays, some people also feel empty when there is no sales promotion girl on an exhibition. It can be said that in an exhibition it is not only the product which the customer are looking for. It is also the sales promotion girl which is now an important part for the show. The spark of the sales promotion girl world in big events has attract many young girls with beautiful body to do this job which give quite good income. Many of the sales promotion girl are actually trying for the first time but then they got addicted to it. Maybe it is because of the money of the junior and the senior sales promotion girl are the same, or maybe it is because the work area which do not absorb too many brain of physical power. There is usually no specific test to be a sales promotion girl. Theres usually not even a single test held. Just submit your photo, identity, and interview (which sometimes is not conducted) and you are officially worked as a sales promotion girl. Psycho test, which are usually held before hiring someone, is used to : 1. Make objective decision. Psycho test will be supported by standardized test utensils which could increase the objectivity of the decision. By doing so, the decision to accept or reject a new employee will be based on the strong objective reason. 2. Validity of the test utensils. Psychology test is developed by scientific method so that the interpretation of the test is accurate and reliable to predict the prospective employee psychological. If this method is combined with the interview, it could accurately predict the performance of the prospective employee. 3. Reduce the cost of wrong recruiting A mistake in recruiting a wrong employee is very costly for the company, in example in the training fee or the advertising fee. Its not even included the energy and time used to the recruitment process. A psycho test could reduce those cost and they are relatively cheaper compared to the cost spent if the employee chosen is not competent. A psycho test also ensures a high chemistry between the prospective employee and the employer. But, there is also some exception to this psycho test. There is some case which the psycho test is not needed. The reasons are: 1. They nature of the job. There is some company which uses employee only for temporarily only, for example for data entry. If the entry job is done, than the job is done. The company did not need to use that employee again. For this type of job, psycho test is not effective because the employee wont be in the company for a long time. However, there is also some exception for this reason, for example if the employee, even temporarily working at the company, is having an important job. In that case, the occurrence of a psycho test is a must. 2. The responsibility of the job. An employee at a managerial level or the position which has a high effect to the company will be better to use a psycho test. There are a lot of money and cost allocated to those people and if the company chooses the wrong people, the cost could be multiplied. 3. Long term career development. If the job and the position has a possibility of a career development, it will be better to use a psycho test so that the company could get an employee which is really fit between the job and the characteristic of the individual psychological. 4. The cost of the test. Many company which have a big cost budget for the recruitment process so that they are doing the test for every position. However, there are also some company which does not have it. Due to that, it is necessary to find out the need of psychological test which is fit with the position which needs to be filled. Do not find a senior manager with a bad psychological test which is not accurate. 5. The availability of the prospective employee in the market. There is time in a specific job where the prospective employee is very high, making it easier to find the replacement immediately. In the other hand, there are also certain position which the candidate is very scarce and very hard to be found. For this type of position, it will be better if the company uses the psycho test because that kind of job usually needed some specific psychological requirement, or those people on the market who has specific personality. For this type of job, the company will need to make an accurate decision, which could be obtained by using this psycho test. So, by considering those factors, it is clear why sometimes sales promotion girl recruitment uses no psycho test. Maybe the job of the sales promotion girl is just a temporary job, or there is no career path for the sales promotion girl. It could also be possible that the company has no budget to conduct a psycho test for the sales promotion girl or maybe there are so many sales promotion girl availability in the market which makes the company think that there is no use to conduct the psycho test. (http://www.portalhr.com/klinikhr/strategis/4id1252.html) translated Being a sales promotion girl is not a very hard job. Due to by the fun got while working, sales promotion girl sometimes feel comfortable in doing her job. Sometimes being a sales promotion girl could even bring some other fun outside their work life. Creating a new relation and having an easy access to enter a nightclub really lead them to the hedonism lifestyle. All of this are mostly a result of trying or following a friend. There is even some of the sales promotion girl which leave their education; in high school or university. They do that because they feel comfortable in being a sales promotion girl. They are addicted to the sales promotion girl job. Their life has become a public concern, especially for a rich male who is looking for some sexual replenishment, which could increase their income. There is a new slang in the sales promotion girl world called SPG BISPAK which stands for SPG bisa dipakai (could be used). It means that the sales promotion girl could be booked anytime. With a sum of money they are willing to sleep together. Well, not every sales promotion girl are bispak, but that kind of sales promotion girl has really contaminated the job of the sales promotion girl. Those sales promotion girls who feel that they are not bispak should handle the peer pressure of the other people. Actually those sales promotion girls who are bispak is actually coming from those good girl who are just trying or invited by their friends. To know which kind of sales promotion girl are you encountering to is not easy. Even if they are seducing and naughty, that dont straightly means that they are the bispak. The personal approach is the best way to get more service from the sales promotion girl. The reason why many people prefer to have sex with a sales promotion girl is that they are different from the prostitute which are selling themselves in the street. Sex, is not their main business, so that people think that they are fresher and tighter compared to other prostitute. They do not do sex every day, just sometimes perhaps. Having sex with a sales promotion girl has less risk either. From the health, because they do not have sex as much as the prostitute, they have smaller chance to infect the sexually transmitted disease. Of course, that benefit should be covered by a lot of money. There are also some of this sales promotion girl who have dedicated themselves to be wanita simpanan (2nd wife) for certain people. It could be a rich businessmen or ministers. They are facilitated by them in return of the sexual replenishment given by the sales promotion girl. They are given an apartment to live, a car to use, or even with a driver. All that they need to do is just to keep this a secret, wait for a call from her man, and give them the best service that they could. To ameliorate the term sales promotion girl, some company changes it into Female Presenter. There is no difference in the profession, with the same payment, same rules, same job description. Too bad that even the name has been changed, but the impression made by them is stay the same. They are a young, good looking lady who is seducing man to buy their product. All of this sales promotion girl features cannot be changed by sales promotion boy. There is a funny example from inspirasipakde.com. Two pictures comparing sales promotion boys and sales promotion girls. Even if they are taking the same pose, It just doesnt make it. From my point of view, maybe because I am a male, Id rather choose the girl ads, and I do not want to see those boys posing in front of the car. It is just disgusting. But there is not only good story exist in the sales promotion girl world. There is also a funny story. When Anlene, a milk product was launching their product for the first time and the company didnt have enough fund to accommodate their transportation, the sales promotion girls are the one who became the victim. They should sit in the truck to be able to promote their product to the consumers. They do this so that the sales promotion girl could give personal approach to every consumers. Nowadays, as Anlene has grown into a big company, they are still using their sales promotion girl forces to keep their position in the market. We could easily spotted Anlene sales promotion girl in Carrefour or giant. Of course, they are not using the truck to get there now. In Indonesia, it must be tough For the sales promotion girl herself to keep hanging on this job. Not because of the income. A sales promotion girl is well paid in terms of salary. In 2009, a sales promotion girl could get Rp 300,000,00 per day for a full day work at a big event such as international expo, not including the commission obtained from the sale they made. The burden mostly comes from other people view of her. Maybe the people who pass by will think that she is a cheap woman, selling herself in the public or doing something haram for the Muslims by showing her body to other people. But those burdens would not equal to the negative view given by people near her; her family, her friends, or her boyfriends. What if they think that she is such a shaming girl? What if they refuse to call her as a sister, or daughter, or mother? The money she get will be worthless compared to all of this burden. There will always be a battle in a sales promotion girls heart. I wonder if she asks herself everyday whether what she is doing is a right thing. Infogue, Indonesian social portal, used to interview a sales promotion girl named Nina. She is a university student who works as a sales promotion girl to pay her tuition fee. At the time being, she is working at Indonesia International Motor Show (IIMS) 2008. She is a new girl in this industry, who has only just 1 year experience, but has been hired by many company. She starts this job by being a sales promotion girl for a cigarette, cell phone and automobile company. She said that from job, she could know a lot of people characteristic and feel more independent. She could now pay her own tuition fee for her bachelor degree. She admitted that she got different salary from each company, but the highest salary comes from cell phone company which could pay her Rp 300,000,00 per day. From 10 days of exhibition, she was usually hired for 8 or 9 days. In a month, Nina said that she could get 2 or 3 job. Could you imagine how big it is? Nina also said that being an automobile sales promotion girl is really tough because she need to have a lot of product knowledge. The customers are likely to ask a question and sometimes she could not answer those questions. Since she could get a lot of money from this job, she never thinks to work in the office. Moreover, her parents support her in doing her job. Once she heard her friend who was working in the offices story. She thought that the office job was so boring, just sitting inside the room and not getting as much salary as she get. She prefers to meet people just like what she does in this job(endel, infogue) Another story of from the sales promotion girls side of view is the story of Dewi. She is a 19 year old girl, who is working as a sales promotion girl in Arena Pekan Raya Jakarta at Kemayoran, Central Jakarta. When she is interviewed by Kompas, she is wearing short red skirt and a tight blouse with a hat and ponytail. She is working at a Japanese motorcycle company. Her job is to accompany the potential buyer and explain everything related to the product which they want to buy. That day, Dewi could sell 2 motorcycle after she clearly describe the products advantage. Dewi is not ashamed to work as a sales promotion girl. She uses everything she has such as her attractive face, nice body figure, and her talking ability. At 2007, Dewi was paid Rp. 100,000,00/day. That number, of course, does not include the bonus received if she is able to make a sale. At that time, she was aiming to get 5 million from the Pekan Raya Jakarta event. Unfortunately, not every sales promotion girl is paid as high as Dewi does. The sales promotion girl in furniture is only paid Rp 20,000,00 up to Rp 50,000,00 per day excluding the commission for the sales made. Too bad that those girls do not get as much fortune as Dewi do. Compared to the motorcycle product, the furniture product is not attractive to the customer. There is another girl named Fitri. She is not actually a girl now. She is a mother of 1 child. She tells her boss that she is still single and has no children to be accepted as a sales promotion girl. She does this to get some money and hopefully a big bonus to increase her income. (Adi Kurniawan, kompas cyber media) Do you know DJARUM Cigarette? That product is made in Indonesia and has been imported abroad. It is very popular outside of Indonesia, it even has its own ads on the penthouse magazine. Too bad that Djarum promote their product by using those sexy sales promotion girl with nearly no clothing attached to them. The writer of the article ask whether we should be proud by this achievement or not. (Djarum Ads) (Djarum Sales promotion girl) It could be concluded that Indonesia is a hypocrite country from this issues. The country which is well known as one of the biggest Muslims country in the world is in fact, allowing such thing to occur. While the house of representative is proposing an anti-pornography constitution, the capital of the country is displaying semi-pornography show. The capital of the country-Jakarta, which is recently rated as the 2nd worst city in the world, the symbol of hedonism and materialism is totally contradicting the constitution. There even used to be a case of Yahya Zaini, a minister of religion is taped having sex with a dangdut singer. It really show how hypocritical we are. If you typed the word sales promotion girl in google, the first entry of the page will be those sales promotion girl related to sex. Sales promotion girl video, pictures, sex tape, everything about the negative one. If you type the word sales promotion girl and search for its picture, you will see mostly are pornographic photo of them. Better keep your parental control on if you are with your children. There is a site in the internet named www.spgindonesia.com. They are a company which provide a sales promotion girl or boy service. Here are the information on the homepage. Welcomes to www.spgindonesia.com www.spgindonesia.com is Event Organizer initial from supply area services of Stand Guide (SPG/SPB) and the conspecific. Since established in 2004 until now we have more than 1000 smart friendly crews professionals which become the main capital in promoting a product during event take places. This website also can be the place to meets the exhibitor/ owner and the Stand Guide (SPG/SPB). Exhibitor from industrial circle, company and even from agent or distributor. www.spgindonesia.com will be help you for the event like :Presentation, launching product, soft/grand opening, photo session, gathering, TV program, TV Commercial, video clip, celebration, conferences, meeting, seminar, fashion show, exhibition and other event.As easy as click the mouse, the picture of our crew and their personal datas can bee seen in this sites. Even the service request of the crew can be recruited on line. Come from the service feeder of stand guide, this sites also provid es : model of advertisement print ad and also audio visual, usherette at opening event, bridesmaid at event of wedding ceremony, musician, disk jockey, comedian, announcer, master of ceremony, presenter, singer, dancer nor becomes mannequin, catwalk model and actress. For institution, company and also individual who is requiring employee( formal/temporary officer), like :Liaison officer, secretary, operator, receptionist, marketing, executive and other, we will provide as according to criterion characteristic required.In the advances, we also provides package event of celebration ( music group, singer, DJ, dancer, comedy, MC and other) tidy with theme based on the request; of the event organizer. (http://www.spgindonesia.com/home.asp) At this site, the customer could use a sales promotion girl to be : Hormein24 Stand guide Presenter Singer Interpreter Usher Master of Ceremony Dancer City Guides Print ad model Cinema casting Liaison office Musician Audio visual model Catwalk Escort/companion DJ Hormein24 In certain event such as: Hormein24 Exhibition Cinema casting Wedding ceremony Music concert Entertainment Shooting Product launching Photo session Sports event Seminar Fashion show Tour Hormein24 We could see that this site is really providing competent sales promotion girl in many different type of event. If only every sales promotion girl could follow this good example, the negative image of a sales promotion girl could perish. From the request tab of www.spgindonesia.com, we could see that all we need to do to use one of their crew services is by just simply sending the client identity, interested in using their service as, for what event, the date, time, and place of the event, and the client could even choose the crew which they want to use. There are a picture for every crew in www.spgindonesia.com. The client just need to tick the sales promotion girl which they want from the total 55 crew of www.spgindonesia.com. This practice looks like we are choosing the girls which we want to use in the massage center. There are also other sales promotion girl agency which opens their recruitment at the internet. They are also offering their service through the internet. This is the result I find when I type the keyword sales promotion girl agency in google  · Hiburan Model Indonesia 29 Apr 2009 Bursa lowongan kerja Sales Promotions Girl/Stand Guide. Elok Agency Agensi SPG (sales promotion girl). Jakarta. Kamis, 21-Agustus-2008, www.endonesia.com/mod.php?mod=katalogop46 Tembolok Mirip  · Model Indonesia Network Foto Model Agency Photo Model model agency management artis fashion model indonesia foto model indonesia models indonesia Sales Promotion Girl (SPG)  · Calon Model Wanita model-indonesia.net/ Tembolok Mirip  · spg Foto Model Agency Photo Model Indonesia | Cari Artis model agency management artis fashion model indonesia foto model Lowongan Kerja SPG SEPATU CV BINA CIPTA MANDIRI di Sidoarjo November 2009. model-indonesia.net/spg.html Tembolok Mirip  · Doeta Agency, SPG agency, SPG event, Usher, Umbrella girl, Caddie 13 Nov 2009 Doeta Agency, SPG agency, SPG event, Usher, Umbrella girl, Caddie | Architect Contractor Forums : Architect Property Club | Ad | 88DB id.88db.com/id//Property_Agent_Developer_Community/? Tembolok  · Kerjasama Dancer , sexy dancer , SPG (sales promotion girl 30 Jun 2008 FAMOUS AGENCY adalah pe