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CHAPTER 7 E-commerce Marketing Concepts NetFlix Develops and Defends Its Brand Class Discussion * What was NetFlixs first business exemplar? Why did this amaze non work and what new model did it develop? * Why is NetFlix captivating to customers? * How does NetFlix distribute its videos? * What is NetFlixs recommender constitution? * How does NetFlix use data mining? * Is video on acquire a threat to NetFlix?

Consumers Online: The operate Audience and Consumer Behavior * Around one hundred cardinal million Americans (67% of total population) had Internet access in 2005 * issue rate has sl owed * Intensity and scope of use both change magnitude Internet Audience and Consumer Behavior * Some demographic groups hand much higher(prenominal) percentages of online usage than other groups * demographics to examine include: * sexual activity * Age * Ethnicity * Community eccentric person * Income * Education vitrine of Internet Connection: Broadband Impacts * 52 million Americans had broadband access by end of 2005 * Broadband audience winning of different from dial-up audience: * Wealthier * More educated * More middle-aged * Greater passion and scope of use Lifestyle Impacts * bright Internet usage may cause a decline in traditional sociable activities * Social development of children employ Internet intensively instead of engaging in personal interactions or undirected evasive action may also be negativ ely impacted * The more eon pack spend! on the Internet, the less time played out using traditional media Consumer Behavior Models * Attempt to predict/ cut what consumers purchase and where, when, how much and why they buy. * Consumer behavior models based on background demographic factors and other intervening, more immediate variables A General Model of Consumer Behavior [pic] Figure 7.1, Page 367 backdrop Demographic Factors * Cultural * Culture and...If you want to get a full essay, tell apart it on our website: BestEssayCheap.com

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