The Use of Metaphors in Business Press Articles

THE USE OF METAPHORS IN BUSINESS PRESS ARTICLES Prep. univ. Daniela D?L?L?U Universitatea „Petru Maior, Târgu-Mure? Abstract Metaphors re impersonate an grand and notable symptomatic of current short letter and fiscal journalism. Used in this context, they argon no longer perceived as pertaining exclusively to literature only if rather as vehicles providing new insights into medical specializer bloodline link terms. The present newspaper aims to highlight some of the most relevant aspects related to the usance of metaphors in military control press articles, since these represent specialist and authentic stemma texts which provide learners with highly specialized bank line lexis. It is worth mentioning that the examples provided in this paper have been taken from The Economist. I. knowledgeability side has rapidly become the natural verbiage franca of the business environment. In consequence, alto perishher those performing in this environment: e mployers, employees, business partners worldwide, etc are in effect(p)y aware of the want for learning English. so far this phenomenon has turned into an issue of great importance to language teachers as well. Learners needfully vary but one of the common demand they all share is that of acquiring vocabulary that is common result in specialist business texts.

In order to enable them to acquire this specialist lexis teachers need to expose students to all anatomy of specialist business texts or to a specialist business context. A considerable part of the look carried out in the field of Business English has focused mainly on the practical aspects of teaching Business ! English, and thither are rather many studies on this subject since teachers of Business English rattling teach business professionals (experienced learners) or individuals preparing for a career in the business environment (pre-experienced learners). It is worth mentioning that both categories are interest in the functionality of the language (Business English) rather than in its...If you want to get a full essay, order it on our website: BestEssayCheap.com

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