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UNIT I Lesson 1 Introduction to International merchandise Learning Objectives from the lesson: 1. Understanding of external merchandising. 2. Distinguish between transnational and domestic trade. 3. The various management orientations. 4. Why is transnational marketing required? 5. Benefits of international marketing. We live in a spheric marketplace. As you read this chapter, you may be sitting in a chair imported from Brazil or at a desk imported from Denmark. You may have purchased these items form IKEA, the Swedish global furniture retailer. The computer on your desk could be a sleek new IBM ThinkPad designed and marketed worldwide by IBM and derive in Taiwan by Acer, Inc., or perhaps a Macintosh designed and marketed worldwide by Apple and contrive in Ireland. Your shoes be likely to be from Italy, and the chocolate berry you are sipping is form Latin America or Africa. advantageously morning students, today we would start with the basics of international marketi ng. selling: A UNIVERSAL DISCIPLINE As we tout ensemble know the tail for a successful global marketing program is a sound understating of the marketing discipline. market is the work at of focusing the resources and objectives of an administration on environmental opportunities and needs.

The first and nigh fundamental point about marketing is that it is universal discipline. Marketing is a fix up of concepts, tools, theories, practices and procedures, and nonplus. To relieve oneselfher, these elements constitute a teachable and learnable body of knowledge. Although marketing is universal, marketing pra ctice, of course, varies form terra firma t! o region. separately person is unique, and each country is unique. This reality of differences means that we cannot continuously directly apply experience form one country to another. If the customers, competitors, channels of distribution, and available media are different, it may be needed to change our marketing plan. The strategical concept of marketing By the 1990s, it was clear that...If you want to get a full essay, outrank it on our website: BestEssayCheap.com

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